About Us

Pretty Panache was established in 2008, situated in the centre of the Cathedral City of Lincoln, Pretty Panache is a beautiful bridal boutique that offers an elegant collection of bridal gowns, bridesmaid dresses, veils, shoes and hairpieces.  The boutique stocks a carefully selected collection of dresses from award winning design brand Mark Lesley, Christina Wu/Art Couture, Phoenix Gowns and also our own unique collection, Amelie May.

Pretty Panache understands the importance of providing each and every bride with a special, relaxed and enjoyable experience.  We pride ourselves on our friendly and supportive approach which will help you to make important choices to find the dress of your dreams for your special day.

Emily has been working at Pretty Panache since February 2015. She graduated from Lincoln University with a  BA (hons) Fashion studies degree and is therefore very experienced in the sewing and alterations side of wedding dresses. She is now the proud owner of Pretty Panache, after taking over the business in April 2017.

‘I have a huge passion for fashion, particularly bridal wear, so having my own bridal shop is a dream come true! One of the best things about working in this industry is meeting all of the lovely brides and building a friendship with them along the way.  Seeing them fit into their perfect bridal gown definitely puts a smile on my face as well as theirs!’